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- If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus.
- You can see the keywords, pages, devices, countries, and more information.
- If you’re looking for fast turnaround times for an SEO audit, partner with a large agency.
Determine if CSS and JavaScript files can be combined or if modern HTTP/3 protocols are in use to allow multiple requests to process simultaneously. Review your files for unused CSS or JavaScript that could inflate load times and unnecessarily increase file sizes. Investigate whether file compression, such as Gzip or Brotli, is enabled to compress assets served to users. Tools like Google Lighthouse can detect if compression is missing and identify files contributing to slow https://seo-anomaly-ranking.online/france/seo-anomaly-fr-4/ load times. Assess your site for missing canonical tags, non-indexable canonicals, or conflicting tags.
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But if so, make sure that you have a custom https://seo-anomaly-orbit.online/italy/seo-anomaly-it-12/ 404 page and that you update any internal links (i.e. don’t link internally to the 404 page). There are hundreds of factors an SEO audit can cover, which is why audit tools are so important. Alex Chris is a digital marketing consultant, author, and instructor.
Explanation of Website SEO Audit
Consider your current situation, long-term goals, and available resources when selecting the right audit level. If you’re going to hire someone, an SEO audit can be a standalone service or a way to test out an agency or consultant before a longer-term engagement. The results you get will vary based on which option you choose. Goals and budgets are often a factor when it comes to which option a company chooses (using tools or hiring a consultant or agency). People who wish to make a blogging career usually believe that popularity and good writing skills are enough for a success. Next, you need to make sure that your content is popular among readers and other bloggers.
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For https://seo-anomaly-incubator.online/france/seo-anomaly-fr-17/ instance, instead of just targeting “SEO tools,” I shifted one page to focus on “best SEO tools for small businesses.” Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate. One time, I dealt with a manual penalty caused by low-quality backlinks. The first step was conducting a thorough backlink audit, identifying toxic links using tools like Ahrefs and Google Search Console. An SEO audit is essential to succeeding in terms of Search Engine Optimization. Understanding what the audit is for and even doing it is not the most important aspect, but rather the actionable results that are derived from the audit.